First off, I'm not a biased reviewer. Everything I review, I do it for the sake of truthness.
By the way, I own the 40 inch of this model.

I have owned and do own SEVERAL TVs, ranging from brands and types. I am a HUGE audio/video phile, and I always have been since the introduction of high definiton teleivision. I'm going to break this review down into a few parts.

SETUP + BUILD QUALITY

- Pretty straight forward. Easy to assemble, but the back semi circular black piece doesn't like to stay in place and doesn't feel super high quality. The stand however feels sturdy especially once the TV is screwed into it. This is an easy part, it's four screws which is nothing difficult. Now, onto the TV. Compared to other Sony models I've owned or do own (S5100, XBR4, SXRD XBR2, Trinitron 34 inch CRT, EX 46 inch), this TV feels VERY high quality. The bezel feels very well made and produced, unlike a few Sonys I've seen before. The screen also feels very high... Read more

I've had this set for about a month now and absolutely loving it. If you are in the market for a new HDTV, you should try this set out at your local SonyStyle or B&M electronics store as a future proofed set even in the presence of so many 3D skeptics. If you like gaming, you will be pleased to see HD gaming has been taken to the next level. Just play Motor Storm 3D and you will believe.

2D is amazing, and 3D is stunning! I didn't notice ghosting when viewing native 3D content as compared to the Samsung/LG sets (where ghosting was extremely obvious). Although this is an LCD set, the 3D clarity were similar to the Panasonic plasma sets I also tried. I ended up going with this set because the glasses felt better designed.

Only negative is the limited native 3D content so far... but things should get better by this winter and early next year. Can't wait for some football on ESPN 3D.

UPDATE (11/28/2010): I've had this set for a little over 3 months... Read more

In a world of so many options for LED LCD TV's, I can say that this is an excellent choice. I sold my Pioneer Elite plasma due to the flicker, and was looking for a CCFL backlit LCD, but was not impressed with the selection this year (wanted CCFL backlit as I own a Samsung 46B750 LCD from 2009, and the picture is spectacular). You will often see reviews of edge lit LED's state issues with clouding or flashlighting and uneven backlighting. The HX800 has a very uniform backlight with no issues seen with other manufacturers. I would recommend, however, to purchase the panel from somewhere like Amazon with a liberal return policy because you don't want to get stuck with a panel that does have issues. For the price, this is an excellent panel with accurate colors, very good black levels and shadow detail, and excellent motion handling. Before buying this panel I had bought the LG 55LX9500 full array LED local dimming set and was disappointed with the banding and uneven backlighting... Read more